E-Business Degrees
E-business and e-commerce currently make up 15% of the retail economy in the United States. This area is one of the fastest growing sectors for retail products and services. It is rare to find a business today that does not promote itself through a website or online marketplace and even rarer to find one that is successful despite a lack of an online presence. E-business degrees are generally Bachelor or Master's level degrees that combine several aspects of business administration, marketing, and Internet-based computer applications.
Individuals seeking e-business degrees should have an interest in technology and be computer proficient. Subject areas frequently taught as part of the curriculum for this degree include:- Marketing theory
- International Economics
- Programming fundamentals
- Systems Analysis and Evaluation
- Micro and Macro Finance
E-business majors will need to demonstrate proficient communication skills both verbally and in writing to obtain their degree. Critical thinking and knowledge of popular business strategies are helpful. Coursework may incorporate systems such as Six Sigma and Total Quality Management to establish management and business fundamentals. Computer science is integrated with business research and analytics to allow graduates to research the success of their e-business platform, as well as incorporate evidence based improvements.
The e-business degree is a versatile and flexible degree option that translates well to virtually any industry. Positions are wide in scope and may include marketing, web design, service orientation and logistics. Many positions in this field offer flexible work requirements that may include flexible schedules, freelance, and work from home arrangements. E-business health care positions have grown substantially in recent years and is one area of this industry that is projected to have significant growth. Overall, growth of 10-19% is expected in this field, with experienced employees commanding higher salaries due to a lack of experienced employees in many small to mid-sized markets. E-business remains a key aspect of the national economic sphere that is only expected to expand as consumers become more comfortable with online retail. |
