Business Marketing Courses
Marketing is the broad term that covers all of the activities involved in getting a finished product into the hands of a consumer. This can include advertising, creating product packaging, deciding where to sell the product and determining the ideal customer for a product. Essentially, marketing takes the product from the production floor to the hands of the sales force.
About business marketing courses
Courses in business marketing cover a broad range of topics, including developing market strategy and writing a marketing plan, advertising, market research and public relations. Such courses also include core business skills, such as team building, business law and communications. Recent additions to many marketing curricula include online marketing, B2B marketing and brand marketing strategy.
Careers available to business marketing graduates
Any company that offers a product or service needs qualified marketing leaders. Positions in marketing can range from stocking and displaying books at a local bookstore to creating and running a multi-million dollar advertising campaign for a Fortune 500 firm. A degree in marketing opens doors to careers in advertising, public relations, retail and promotion. According to the Bureau of Labor Statistics, the largest demand for marketing employees is in the computer design and consulting industries.
A degree in marketing is the first step to entering the exciting field of getting a product or service in the hands of the consumer who needs it. Few business fields are as dynamic and challenging as marketing. A marketing degree not only provides training and shows your commitment to your business career, but it puts you in the center of this exciting and ever-changing field. |
